It is no wonder because Thomas Baťa started to establish his shoemaking empire right here at the beginning of the 20th century and he indelibly influenced today’s appearance of Zlín, Otrokovice, and Napajedla. Individual structures, factory complexes as well as whole residential districts, which we admire as excellent examples of functional architecture, were built in a short time. Baťa left a floating channel as well, which has become a very popular tourist attraction in the past years. Luhačovice, the biggest Moravian spa, an enchanting town with its distinct architecture, rich cultural and social life, is an attraction of the eastern part of the region located in the glamorous surroundings. The Regions of Zlín and Luhačovice, however, offer a lot more. For example, there is a spa town of Kostelec with a golf course near Zlín, the “fairy-tale“ Chateau in Lešná surrounded by the area of the zoological garden, the Malenovice Castle, the ruin of the Lukov Castle, Romanesque little church in Tečovice and the pilgrimage temple in Štípa. Vizovice with the local castle and Distillery Land cannot be left out, either. Southern Moravian Wallachia is a peculiar region famous for its magnificent White-Carpathian scenery, typical wooden cottages but also the Brumov Castle, lively folklore, and handicraft traditions.